Analysing Open Innovation Integration to Product Development Processes within the Brazilian Automotive Industry
Autor(es):
Marin, Rafael Ortega; Kaminski, Paulo Carlos
Data:
2018
Palavras-chave:
Keywords:
open innovation, new product development, innovation management, automotive industry, product development processes
DOI:
10.21278/idc.2018.0462
Abstract:
The purpose of the present study is to analyze how different Open Innovation (OI) activities occur in
Product Development Processes (PDP) from the Brazilian automotive industry. From conceptual
frameworks unifying both OI and PDP, the study presents the main OI practices that are applicable to
the PDP, as well as four constructs regarding that interrelationship. A case study approach is taken in 7
companies with 11 interviews, and a comparative and critical analysis is made, providing insight into
how OI and PDP literature relate to the actual work being done in the automotive industry.